Creative Marketing
Brand Storytelling
Integrated Campaigns
Proven creative and marketing professional with 5+ years of experience developing brand experiences across photography, video, graphic design, digital, social, web, and print. Combines strategic brand thinking with hands-on creative execution, leading work from concept and creative direction through production and final delivery. Experience spans integrated marketing, commercial beverage campaigns, consumer products, retail-focused creative, and high-volume QSR operations.
For the relaunch of Bare Bones Pilsner, one of Lost Forty Brewing’s original beers, I developed a complete photography and motion asset suite built around the campaign’s balance of heritage and refresh.
Working within the creative direction of “Classic Inside/Modern Outside,” I created hero product imagery, packaging details, lifestyle photography, cinematic video, short-form content, and flexible product assets for use across social, digital advertising, e-commerce, print, PR, and distributor channels.
Natural State Beverage Co.
Cherry/Ginger SodaFor Natural State Beverage Co., I developed photography and motion content to support Cherry and Ginger Modern Soda’s expansion into retail, including Walmart distribution.
The visual direction called for imagery that felt approachable, gender-neutral, and natural, with restrained color and less-saturated tones. I created product photography, video, and digital assets for retail, e-commerce, and social use, giving each flavor its own personality while keeping the overall campaign cohesive and accessible.
Ongoing Brand Creative
Kyser CaposFor more than two years, I’ve created ongoing visual content for Kyser Capos, supporting marketing across the brand’s full line of capo products and helping equip distributors, retailers, and consumers with consistent, high-quality creative.
My work spans product and lifestyle photography, video, and short-form content, with assets used across web, social media, advertising, print collateral, oversized event graphics, sales materials, and live events. The goal is to give Kyser a flexible, cohesive library of content that can support everything from product promotion to distributor marketing.
Selected commercial video and short-form motion work created for social, digital advertising, web, and brand campaigns.
Selected commercial beverage photography across product, lifestyle, and campaign work.
